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Community Meetup 06: Personal Branding and Influencers

22. srpna 2019 @ 18:00 - 21:00

Personal branding is not something new. It’s what in old-school terms we used to refer as your “reputation”. If your reputation was good, business was good. If your reputation was bad, then well, you know the answer.

Now, as the markets have shifted through the mass expansion of the internet, social media and it’s many communication possibilities, more and more has become important the role of personal branding.

We have seen the rise of influencers around the world. Content creators who, due to having amassed a big enough following on social media, have now the power to bargain and negotiate with brands and as brands, using the leverage of their audience either for self-promotional purposes or for brand sponsorships.

However personal branding is not only relevant for influencers. Employees and CEO’s as well have pressure to maintain a certain level of reputation. And that’s not even mentioning free-lancers and independent business owners. In this world of
, social media and hashtags, we’re all in the personal branding game, and our wealth can become highly dependent on that.

How is this shift affecting both society, individuals and businesses? How to cope with social anxiety due to excessive use of social media? Is influencer marketing going anywhere? How can you improve your personal brand? How can you leverage your businesses through personal branding?

All of these questions will be discussed during our next community meetup. So don’t wait and register ASAP!


18:00 – 18:30 Welcome and Registration
18:30 – 18:40 Introduction to the Topic
18:40 – 19:20 Personal Branding and Influencers.
19:20 – 19:30 Break
19:30 – 20:00 Discussion
20:00 – 21:00 Networking & Drinks


22. srpna 2019
18:00 - 21:00
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Tusarova 55, 170 00 Praha 7-Holešovice
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